To get all the pieces of your search engine optimization puzzle in place involves more than just writing good content. Besides, you need to foster link equity, re-organize the way your categories are laid out, non-index pages that have no relevance to the search engines, tag images and tweak your Meta descriptions.
In other words, you have to stay on top of things. You may as well enlist the services of top Portland SEO professionals in Colorado at movingmountains.io/seo/oregon/portland. They tend to be familiar with all the latest Google updates, and will enforce the necessary steps to increase traffic to your site using what is known as the quadrant.
Firstly, link equity needs to be spread out in that your pages have to link to one another. It’s best you re-link your articles to each other, which can be a very tedious process. Fortunately, there is another way as prominent SEO Portland Agencies would tell you.
Secondly, particular attention needs to be given to how you organize your content. Have you ever heard of information architecture? What is it?
In a way, it is how your information is separated into categories, pages as well as subpages. Also, attention should be given how they link to one another. Site architecture is split into two different modes, namely deep site and flat site architecture. Does this come across as too technical to your liking? It’s best you leave it up to a trusted search engine optimization firm to sort out. Put it this way, flatter sites have fewer pages, containing information the searchers are after. The minute your most valuable information is 3 or more sites away from your Home Page, Google becomes less interested and may very well not even index them.
Pages that has no relevance such as your About us or Contact Us page, or even the terms and conditions should all be non-indexed. This instructs Google not to worry about including these pages. There are numerous ways to achieve this. One way would be to carry out a modification to your robots.txt files. Done through adding special coding such as “Disallow:/example-directory/example-page.html, add <meta name=”robots” content=”noindex”> to the page header. There are easier ways of course. Make use of the services of reputed search engine optimization specialists such as Moving Mountains Advisors.
Cleaning up old posts that are older than two years and are very seldom read would be in your best interest. Rather non-index these so your main site can achieve a higher page rank.
Thirdly, you need to optimize your most valuable keywords by placing these as close to the beginning of your title as possible. As it is your title tag happens to be the most important on-page SEO quadrant. Reason being is that it improves your chances of ranking well for a particular keyword. Furthermore, you need to ensure that any other posts you have linked to this post and uses the same keyword as anchor text. It sure sounds like a mouthful, does it not? All the more reason you should opt for online marketing specialists who can perform most of these tasks blindfolded.
Fourth, you need to get rid of reciprocal links as they have zero value in terms of SEM. If you discover any, get rid of these immediately. Or you could nofollow it. However, this would be unethical as you would trick the person that you made the agreement with to have reciprocal links with. Unfortunately, it is regarded as a gray hat technique that should not be practiced.
The ones you should bother about would be blogroll links and run-of-site links that are relevant to the material that you share.
Finding worthy contenders in terms of sound SEO principles and whitehat SEM strategies would be a wise thing to do. Ask yourself how many of the techniques discussed to you implement on your site or blog? You can bet not as many as you would like to. Hiring a reputable SEM consultant who chose to work alongside other professional online marketers such as Moving Mountains Advisors, who refined the art of search engine marketing is highly recommended. Find out how by setting up and appointment with one of the SEO specialists over here by contacting them on (844) 858 2884.